If you look around you, chances are you will see different media signage systems. These systems are used in nearly every location including airports, restaurants, hospitals, clinics, casinos, hotels, corporate offices and educational institutions. They are used for a variety of purposes such as making public announcements, conveying internal information, providing menu options, advertising and brand building.
These digital signage systems are also used to influence the behavior of customers and enhance their experiences. These systems are even useful in improving the environment. For instance, interactive screens can display informational footsteps. Such systems can offer plenty of benefits.
With media signage, you can have unparalleled opportunities to pique the interest of your audience, inform and educate your customers, promote branding and drive profitability and sales. In business, it is very important to get the attention of customers. According to studies, digital signage is ten times more noticeable than traditional printed signage.
Likewise, it is crucial for you to have a good communication with your employees. With a digital signage system, you can efficiently convey information to your employees as well as improve their productivity by showing performance metrics, quotas, notifications and product specifications.
Digital signage systems are also less expensive compared to traditional printed signage systems. There is no need for you to pay for new materials each time you need to make a new announcement. They are more dynamic and engaging, as well. You can display interactive content for your customers. You can also cover different touch points in a mall or store to enhance their shopping experience.
Media signage can be highly beneficial in emergency situations by providing the necessary precautions and critical exit information. Moreover, it can display live news feeds and TV coverage. It can also keep you entertained while waiting for your turn at a clinic or your order at a restaurant. Do not worry about managing multiple screens at the same time. A digital signage system is very easy to manage since it involves a central system.
Then again, despite these amazing advantages, digital signage systems also have certain disadvantages. For instance, the costs of deploying a media signage can be high. Even though it is less expensive than a printed signage, it can still cost you a lot of money if it involves a huge outdoor screen.
You can try to save money by purchasing an LCD screen. However, your costs can escalate if you need a large network. For instance, if you own several chains of restaurants and you want to install a screen in every branch, you have to shell out millions of dollars. If this is the case, you need to have a clear plan for your return on investment.
Aside from their high costs, digital signs usually lack interoperability because they are closed and proprietary. You can have a tough time advertising across networks that run different solutions. This can make your media signage inferior to the Internet and television when it comes to advertising.
Digital signage systems can have a complicated value chain that is difficult to manage and may have certain risk factors. These systems can also involve numerous vendors such as media player, displays, project planning, management software, installation, bandwidth, network connectivity, field service, advertising sales and content creation.
Furthermore, lack of understanding and lack of content are also issues related to using digital signage systems. Unfortunately, there are still a lot of people who lack understanding when it comes to digital signage requirements. Because of this, they fail to use a considerable amount of content or the proper type of screen.
These are the most common advantages and disadvantages of digital signage systems. It is important for you to be aware of them if you plan to use them for personal or professional purposes.